Are you sure you’re talking to the decision maker?
How many times have you sat in a meeting with an enthusiastic prospective client only to discover they are junior and/or
Read moreHow do agency clients behave when there’s economic uncertainty?
There’s talk of a recession, then there isn’t. I’m unsure who to listen to. What I do know is that there’s
Read moreNever pitch to strangers
I wrote this article about 3 years ago and given recent conversations with my agency clients I thought I’d re-post with
Read moreHow will you be better in 2023?
It’s getting harder than ever to grow a profitable and successful agency. What worked in the past probably won’t be enough
Read moreIn times of turmoil
The future is looking even less predictable for clients and therefore their agencies. We’re in a recession – and that’s not
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