Why do agencies need to be trusted advisers to their clients?
The trap for many agency folk is they run faster, work harder, work longer and then achieve significantly less. This isRead more
Will your client’s CFO say ‘yes’ to your proposal?
When we present to clients there’s often one person not in the room who we can easily forget to think aboutRead more
To Increase the agency’s bottom line, the answer isn’t running faster, working longer and saying ‘yes’ to everything.
Do you start each day with even more on your to-do list, more unanswered emails and feeling more puzzled how youRead more
Are you sure you’re talking to the decision maker?
How many times have you sat in a meeting with an enthusiastic prospective client only to discover they are junior and/orRead more
How do agency clients behave when there’s economic uncertainty?
There’s talk of a recession, then there isn’t. I’m unsure who to listen to. What I do know is that there’sRead more