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Are you an optimist or a pessimist when clients change their job?

When clients change jobs this can be a challenging time for agencies. The pessimist thinks “we

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Why is saying ‘no’ so hard?

If a client is trying to drive our price down do you have price integrity and

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How can this happen to an agency? The unintended consequences for agencies of major clients.

I was saddened to see an agency I worked with many years ago has gone into

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