Insights
Will your client’s CFO say ‘yes’ to your proposal?
When we present to clients there’s often one person not in the room who we can easily forget to think about
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To Increase the agency’s bottom line, the answer isn’t running faster, working longer and saying ‘yes’ to everything.
Do you start each day with even more on your to-do list, more unanswered emails and feeling more puzzled how you
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Are you sure you’re talking to the decision maker?
How many times have you sat in a meeting with an enthusiastic prospective client only to discover they are junior and/or
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How do agency clients behave when there’s economic uncertainty?
There’s talk of a recession, then there isn’t. I’m unsure who to listen to. What I do know is that there’s
Read more Never pitch to strangers
I wrote this article about 3 years ago and given recent conversations with my agency clients I thought I’d re-post with
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