Insights

Being soft can be really hard

Heads of agencies often ask me if I can help their people be more commercially savvy, unafraid to talk about money

You might be surprised how often, when I’m working with agencies, and I’m told that something ridiculous was agreed with the

“Three-quarters of major brands reviewing their agency roster” The article in Marketing Week then goes on to say ‘clients are reviewing

A few years ago I interviewed 21 of the most profitable agencies in the UK asking them how they were achieving

New business pitches cost agencies a fortune in time and money and also, what’s often forgotten, confidence. Each lost pitch knocks