Insights

Pitch without pitching. Saving and making money for your agency

New business pitches cost agencies a fortune in time and money and also, what’s often forgotten, confidence. Each lost pitch knocks

Go on, be honest. Put yourself in their shoes. How does your client really see you? Client-agency relationships can be fragile.

P&G have reduced their 6000 agencies worldwide to 1250. Whether P&G is a client of yours or not, it’s relevant to

Here is the third topic in the series from the report “Survivor to Thriver”. (In Survivor to Thriver we interviewed agencies

How do agencies that had previously been struggling manage to turn their fortunes around? Unfortunately, there is no secret sauce as