Insights

Never pitch to strangers

When agencies I’m working with want to improve their new business success I ask them to analyse their historic pitch conversion

In 1979 Madness released the single “One Step Beyond”. Listening to it the other day got me thinking: How can you

Heads of agencies often ask me if I can help their people be more commercially savvy, unafraid to talk about money

You might be surprised how often, when I’m working with agencies, and I’m told that something ridiculous was agreed with the

“Three-quarters of major brands reviewing their agency roster” The article in Marketing Week then goes on to say ‘clients are reviewing