Insights
Will your client’s CFO say ‘yes’ to your proposal?
Your marketing client has to get the approval of their CFO for the agency budget. CFOs want to know what the
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How to decide which clients to pursue & which to avoid!
Not all clients are worth winning. Some have “trouble” written all over them from Day 1. Knowing which prospective clients to
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Win more business without reducing your prices
Win more business without reducing your prices ....The third strategy is understanding how you are differentiated from competitors. https://spring8020.co.uk/insights/win-more-business-without-reducing-your-prices/
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To Increase the agency’s bottom line, the answer isn’t running faster, working longer and saying ‘yes’ to everything.
Do you start each day with more on your to-do list, more unanswered emails and feeling more puzzled how you will
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Do clients always tell the truth?
Six months ago an agency told me about a new client they were now working with and how they’d won it.
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