Insights
Who agreed that?
You might be surprised how often, when I’m working with agencies, and I’m told that something ridiculous was agreed with the
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What does this mean for your agency?
“Three-quarters of major brands reviewing their agency roster” The article in Marketing Week then goes on to say ‘clients are reviewing
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The numbers set you free
A few years ago I interviewed 21 of the most profitable agencies in the UK asking them how they were achieving
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Pitch without pitching. Saving and making money for your agency
New business pitches cost agencies a fortune in time and money and also, what’s often forgotten, confidence. Each lost pitch knocks
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Which is the luckiest agency?
P&G have reduced their 6000 agencies worldwide to 1250. Whether P&G is a client of yours or not, it’s relevant to
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