Insights
No more ‘Mr nice guy’
Smart clients want to be challenged. They want Peer to Peer relationships with their suppliers and trusted partners, not 'yes people'.
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Fire some clients and grow the agency
Not all clients are equal. Some are better than others!
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Make loss hurt.
As agencies we typically focus on what the client stands to gain by buying our campaign and implementing our recommendation. Flip
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Will your client’s CFO say ‘yes’ to your proposal?
Your marketing client has to get the approval of their CFO for the agency budget. CFOs want to know what the
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How to decide which clients to pursue & which to avoid!
Not all clients are worth winning. Some have “trouble” written all over them from Day 1. Knowing which prospective clients to
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