
Clients Behaving Badly
A major corporate client briefed five agencies on what they described as a critical project of huge importance to their business
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How to avoid the top negotiating mistakes
Here are six common negotiating mistakes. They are often interlinked and exacerbate each other… Mistake 1: Thinking it’s all about price. The more we
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Is your client a shoplifter?
Harry Hankinson is Britain’s most prolific shoplifter with 521 offences. But what has that got to do with my clients I
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Holding your fees in tough times
Your fees and rates are probably under more pressure than ever. It is highly likely you are not charging high enough fees compared to the
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Story-telling that wins business
Maurice Saatchi was presenting an ad campaign to a client and the client then started suggesting various additions to make to
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