Insights

The one thing I know about the future…

…is continued uncertainty. This means agencies have to work even smarter. We’re partway through my ‘negotiating more profitably’ workshop when one

But no ordinary plumber. He’s a millionaire plumber. He went from being a North London street urchin to owning London’s biggest

Chris Merrington assesses recent worrying findings for advertising agencies and the relevance of these findings for research agencies. Early in 2015

Marketing Week announced that Unilever has introduced ‘zero-based budgeting’ – who will be next? What is zero based budgeting? Marketeers will

Chris Merrington of Spring 80:20 shares his advice on how you can avoid the most expensive negotiation mistakes. A new client