Insights
How commercially smart is your agency?
Can you say YES to these ten MINIMUM ‘level of commerciality’ questions?
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Your client is someone else’s prospect
Sometimes we might forget our client has a choice and can choose to go elsewhere to another agency. I wonder if
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If you want to increase your fees, make sure your client can see your value
How clear are you about what your client, especially the senior client, values about your work for them or your impact
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How secure are your client relationships?
Go on, be honest. Put yourself in their shoes. How does your client really see you?
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Never pitch to strangers
I have had a few conversations lately with agency clients asking about pitching, when to decline and when to go for
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