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Latest Insights

When clients move the goalposts, again!

What is needed? A simple response to the client highlighting the change and what the implications

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How much are People Pleasers costing your agency?

What’s a People Pleaser I hear you ask? It’s a person who feels a strong urge

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Are you an optimist or a pessimist when clients change their job?

When clients change jobs this can be a challenging time for agencies. The pessimist thinks “we

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