How does your client really see you?
Go on, be honest. Put yourself in their shoes. How does your client really see you? Client-agency relationships can be fragile.Read more
Which is the luckiest agency?
P&G are reducing their 6000 agencies worldwide to 1250. Whether P&G is a client of yours or not, it’s relevant toRead more
Know what you’re NOT great at, not just what you’re great at.
Here is the third topic in the series from the report “Survivor to Thriver”. (In Survivor to Thriver we interviewed agenciesRead more
How do the most successful agencies recruit new people?
How do agencies that had previously been struggling manage to turn their fortunes around? Unfortunately, there is no secret sauce asRead more
How does an agency substantially improve their performance and success? – Don’t just say it, do it.
We interviewed agency heads from a range of different types of agencies: creative/advertising, media, digital, healthcare, design, events, PR and communications.Read more