Insights

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You never know what's around the corner featured image

You never know what’s around the corner

We tend to think tomorrow will be like today….and often it is, but sometimes the unexpected throws us off balance and

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Payment by results, good news or bad news? featured image

Payment by results, good news or bad news?

Some clients also see PBR both as a bonus and as a malus i.e. the agency is rewarded/penalised for over/under-performance. However,

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How do the most successful agencies achieve that success? featured image

How do the most successful agencies achieve that success?

When I interviewed 21 of the most profitable agencies in the UK we identified specific actions they were taking that others

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“I’m not convinced I need you” featured image

“I’m not convinced I need you”

My client was surprised when the new Marketing Director said “I’m not convinced I need you. I think we can manage

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No more 'Mr nice guy' featured image

No more ‘Mr nice guy’

Smart clients want to be challenged. They want Peer to Peer relationships with their suppliers and trusted partners, not 'yes people'.

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