‘The numbers set you free’.
A few years ago I interviewed 21 of the most profitable agencies in the UK asking them how they were achievingRead more
Pitch without pitching. Saving and making money for your agency.
New business pitches cost agencies a fortune in time and money and also, what’s often forgotten, confidence. Each lost pitch knocksRead more
How does your client really see you?
Go on, be honest. Put yourself in their shoes. How does your client really see you? Client-agency relationships can be fragile.Read more
Which is the luckiest agency?
P&G are reducing their 6000 agencies worldwide to 1250. Whether P&G is a client of yours or not, it’s relevant toRead more
Know what you’re NOT great at, not just what you’re great at.
Here is the third topic in the series from the report “Survivor to Thriver”. (In Survivor to Thriver we interviewed agenciesRead more