Insights

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Being soft can be really hard featured image

Being soft can be really hard

Heads of agencies often ask me if I can help their people be more commercially savvy, unafraid to talk about money

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Who agreed that? featured image

Who agreed that?

You might be surprised how often, when I’m working with agencies, and I’m told that something ridiculous was agreed with the

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What does this mean for your agency? featured image

What does this mean for your agency?

  “Three-quarters of major brands reviewing their agency roster”   The article in Marketing Week (12.6.18) then goes on to say

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‘The numbers set you free’. featured image

‘The numbers set you free’.

A few years ago I interviewed 21 of the most profitable agencies in the UK asking them how they were achieving

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Pitch without pitching. Saving and making money for your agency. featured image

Pitch without pitching. Saving and making money for your agency.

New business pitches cost agencies a fortune in time and money and also, what’s often forgotten, confidence. Each lost pitch knocks

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