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Fire some clients and grow the agency featured image

Fire some clients and grow the agency

Not all clients are equal. Some are better than others! Over time it is easy to allow certain client relationships to

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Make loss hurt. featured image

Make loss hurt.

As agencies we typically focus on what the client stands to gain by buying our campaign and implementing our recommendation. Flip

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Will your client’s CFO say ‘yes’ to your proposal? featured image

Will your client’s CFO say ‘yes’ to your proposal?

Your marketing client has to get the approval of their CFO for the agency budget. CFOs want to know what the

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How to decide which clients to pursue & which to avoid! featured image

How to decide which clients to pursue & which to avoid!

Not all clients are worth winning. Some have “trouble” written all over them from Day 1. Knowing which prospective clients to

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How much time do you waste talking to the wrong person? featured image

How much time do you waste talking to the wrong person?

For many of us we are trying to achieve more, juggle more and do more. The danger is we run faster,

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