Loss hurts. Make it hurt.
As agencies we typically focus on what the client stands to gain by buying our campaign and implementing our recommendation. FlipRead more
Will your client’s CFO say ‘yes’ to your proposal?
Your marketing client has to get the approval of their CFO for the agency budget. CFOs want to know what theRead more
How to decide which clients to pursue & which to avoid!
Not all clients are worth winning. Some have “trouble” written all over them from Day 1. Knowing which prospective clients toRead more
How much time do you waste talking to the wrong person?
For many of us we are trying to achieve more, juggle more and do more. The danger is we run faster,Read more
Win more business without reducing your prices
Win more business without reducing your prices ....The third strategy is understanding how you are differentiated from competitors. http://spring8020.co.uk/insights/win-more-business-without-reducing-your-prices/Read more