When you train people you only
show them what to do. When you
teach them how to think you
change their behaviour.

Do you feel you are running to
catch up while some other
agencies are twice as profitable?

How can you always negotiate
as if you're over target?

More effective
client retention

Latest Insights

Being soft can be really hard

Heads of agencies often ask me if I can help their people be more commercially savvy,

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Who agreed that?

You might be surprised how often, when I’m working with agencies, and I’m told that something

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What does this mean for your agency?

  “Three-quarters of major brands reviewing their agency roster”   The article in Marketing Week (12.6.18)

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