Insights

Payment by results, good news or bad news?

Some clients also see PBR both as a bonus and as a malus i.e. the agency is rewarded/penalised for over/under-performance. However,

When I interviewed 21 of the most profitable agencies in the UK we identified specific actions they were taking that others

My client was surprised when the new Marketing Director said “I’m not convinced I need you. I think we can manage

Smart clients want to be challenged. They want Peer to Peer relationships with their suppliers and trusted partners, not 'yes people'.

Not all clients are equal. Some are better than others!