Insights
When did you last stop to think?
During this time, the ability of agency staff to adapt to changing and challenging business is more critical than ever.
Read more
“Marketing budgets continue to contract”.
According to the latest IPA Bellwether Report“Marketing budgets continue to contract”. UK companies registered another drastic reduction in marketing budgets
Read more
On the back-foot with client contracts?
If the contract seems particularly onerous you should get your legal adviser to provide their opinion. Money spent now on legal
Read more
What shape will your agency be in?
“This recession looks F-shaped to me. A big brutal fu***r that will run deep into the markets we all operate in
Read more
The worst time to drop your price to clients
Now is the worst possible time to give away agency margin. Negotiating with clients during the current crisis is more challenging
Read more