Insights

The seven most expensive mistakes research agencies make

In my work helping Research agencies be more successful and profitable I often see some classic negotiation and (let me use

“Experience is a wonderful thing. It enables you to recognise a mistake each time you make it” – so goes the

A major corporate client briefed five agencies on what they described as a critical project of huge importance to their business

Here are six common negotiating mistakes. They are often interlinked and exacerbate each other… Mistake 1: Thinking it’s all about price. The more we

Harry Hankinson is Britain’s most prolific shoplifter with 521 offences. But what has that got to do with my clients I