Insights

It’s time for research agencies to step up

Chris Merrington assesses recent worrying findings for advertising agencies and the relevance of these findings for research agencies. Early in 2015

Marketing Week announced that Unilever has introduced ‘zero-based budgeting’ – who will be next? What is zero based budgeting? Marketeers will

Chris Merrington of Spring 80:20 shares his advice on how you can avoid the most expensive negotiation mistakes. A new client

I was honoured to be asked by the Drum magazine to judge the entries for the Drum Network awards. judge the

Why do we accept poor briefs? We assume the client knows what they want. In reality clients know their business (hopefully)