Insights
Which is the luckiest agency?
P&G have reduced their 6000 agencies worldwide to 1250. Whether P&G is a client of yours or not, it’s relevant to
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Know what you’re NOT great at, not just what you’re great at
Here is the third topic in the series from the report “Survivor to Thriver”. (In Survivor to Thriver we interviewed agencies
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How do the most successful agencies recruit new people?
How do agencies that had previously been struggling manage to turn their fortunes around? Unfortunately, there is no secret sauce as
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Do clients always tell the truth?
Six months ago an agency told me about a new client they were now working with and how they’d won it.
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How does an agency substantially improve their performance and success? – Don’t just say it, do it.
We interviewed agency heads from a range of different types of agencies: creative/advertising, media, digital, healthcare, design, events, PR and communications.
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