Insights
Do clients always tell the truth?
Six months ago an agency told me about a new client they were now working with and how they’d won it.
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How does an agency substantially improve their performance and success? – Don’t just say it, do it.
We interviewed agency heads from a range of different types of agencies: creative/advertising, media, digital, healthcare, design, events, PR and communications.
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How much is fear costing you?
“Please come upstairs with me, I’m frightened of the dark.” I’m 7 years old and I’m pleading with my older brother
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Mid job, next job
A classic problem for many agencies and sales people is we get increasingly busy working on today’s project, job or campaign.
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If Pinocchio had been a client….
how big would his nose have grown? Pinocchio’s nose grew each time he told a lie. During my conversations with agencies,
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