Insights

Do clients always tell the truth?

Six months ago an agency told me about a new client they were now working with and how they’d won it.

My eye was drawn to the posters for the new “Equalizer 2” film starring Denzel Washington with the sub-headline “There will

I interviewed Nikki Gattenby, MD of the agency Propellernet. Her book SUPERENGAGED is now out, launched October 2018. Read my exclusive interview

When agencies I’m working with want to improve their new business success I ask them to analyse their historic pitch conversion

In 1979 Madness released the single “One Step Beyond”. Listening to it the other day got me thinking: How can you