Never pitch to strangers
When agencies I’m working with want to improve their new business success I ask them to analyse their historic pitch conversionRead more
One step beyond
In 1979 Madness released the single “One Step Beyond”. Listening to it the other day got me thinking: How can youRead more
Being soft can be really hard
Heads of agencies often ask me if I can help their people be more commercially savvy, unafraid to talk about moneyRead more
Who agreed that?
You might be surprised how often, when I’m working with agencies, and I’m told that something ridiculous was agreed with theRead more
What does this mean for your agency?
“Three-quarters of major brands reviewing their agency roster” The article in Marketing Week (12.6.18) then goes on to sayRead more