Being soft can be really hard
Heads of agencies often ask me if I can help their people be more commercially savvy, unafraid to talk about moneyRead more
Who agreed that?
You might be surprised how often, when I’m working with agencies, and I’m told that something ridiculous was agreed with theRead more
What does this mean for your agency?
“Three-quarters of major brands reviewing their agency roster” The article in Marketing Week (12.6.18) then goes on to sayRead more
‘The numbers set you free’.
A few years ago I interviewed 21 of the most profitable agencies in the UK asking them how they were achievingRead more
Pitch without pitching. Saving and making money for your agency.
New business pitches cost agencies a fortune in time and money and also, what’s often forgotten, confidence. Each lost pitch knocksRead more